In autumn, the share of Russians spending more than four hours a week on online shopping reached 40.4%. Since March, the community of such active shoppers has expanded by 5.4%, according to a Kommersant survey involving 3,000 respondents.
Meanwhile, the segment of users spending one to three hours on it decreased from 46% to 37%, while those who limit themselves to less than an hour increased from 19% to 22.6%.
As noted by Data Insight, the increased shopping time reflects not only a greater number of purchases but also new habits: purchases are now often made while commuting, during work hours, and late in the evening.
A study by Яндекс Маркет (Yandex Market) and GfK shows that 38% of Russian residents visit marketplaces without a specific goal several times a week, while 31% look there for inspiration in new items and curated selections.
The growth in engagement is also confirmed by financial indicators:
As Data Insight summarizes, online shopping is ceasing to be just a tool and is turning into entertainment, taking on the role of shopping malls.
Source
Meanwhile, the segment of users spending one to three hours on it decreased from 46% to 37%, while those who limit themselves to less than an hour increased from 19% to 22.6%.
As noted by Data Insight, the increased shopping time reflects not only a greater number of purchases but also new habits: purchases are now often made while commuting, during work hours, and late in the evening.
A study by Яндекс Маркет (Yandex Market) and GfK shows that 38% of Russian residents visit marketplaces without a specific goal several times a week, while 31% look there for inspiration in new items and curated selections.
The growth in engagement is also confirmed by financial indicators:
- AKIT reports a 33% increase in online trade volume for January-August, to 7.2 trillion rubles.
- In September, the number of transactions increased by 7% compared to March, and the average bill increased by 31%, to 2.8 thousand rubles, according to MTS Bank.
As Data Insight summarizes, online shopping is ceasing to be just a tool and is turning into entertainment, taking on the role of shopping malls.
Source