Ozon conducted a survey of over 1,500 users and found that shopping on marketplaces has become a fully integrated part of everyday life for Russians. For a significant portion of users, online ordering has turned into a regular habit: every third person makes purchases several times a week, while about 10% do so every day.
According to the survey, another 40% of respondents place online orders 3–4 times a month. This confirms the steady growth in popularity of e-commerce and the shift in consumer habits — marketplaces are increasingly replacing traditional offline shopping.
Smartphone is the main shopping tool
Most users prefer to place orders via mobile devices. On average, 76% of Russians use marketplace apps on their smartphones for this purpose. Among women, this figure is even higher — around 80%.
Women are generally more active in online shopping. Several times a week, goods are ordered by 38% of women, compared to 29% of men.
Users are becoming more security-conscious
Amid the rise in online shopping, Russians are paying more attention to digital security. Nearly half of respondents avoid clicking links in emails, even if the sender appears to be a well-known company. Another 34% prefer to delete such messages immediately without opening them.
At the same time, one-third of survey participants always check the sender’s address before opening an email. However, one in four admitted they never pay attention to the sender’s email address. Among women, this share is slightly higher than among men — 28% vs. 23%.
Passwords remain a weak link
Despite growing awareness of basic cybersecurity rules, attitudes toward passwords remain mixed. One-third of respondents do not think it is necessary to change their passwords regularly.
According to survey participants, the ideal frequency for changing passwords is as follows:
At the same time, nearly half of respondents admitted that in reality, they do not always stick even to their chosen update schedule.
One password for all services — still a common practice
Although 30% of Russians believe that each service should have its own unique, strong password, many still opt for simpler approaches.
For instance, 28% use two or three passwords for different categories of services. Another 17% find it acceptable to use one strong password for all accounts, or to split them — a strong password for important services and a simpler one for the rest.
The survey shows that online shopping is becoming part of daily life, but along with the convenience of digital services, the need to improve personal cybersecurity awareness is also growing.
Source
According to the survey, another 40% of respondents place online orders 3–4 times a month. This confirms the steady growth in popularity of e-commerce and the shift in consumer habits — marketplaces are increasingly replacing traditional offline shopping.
Smartphone is the main shopping tool
Most users prefer to place orders via mobile devices. On average, 76% of Russians use marketplace apps on their smartphones for this purpose. Among women, this figure is even higher — around 80%.
Women are generally more active in online shopping. Several times a week, goods are ordered by 38% of women, compared to 29% of men.
Users are becoming more security-conscious
Amid the rise in online shopping, Russians are paying more attention to digital security. Nearly half of respondents avoid clicking links in emails, even if the sender appears to be a well-known company. Another 34% prefer to delete such messages immediately without opening them.
At the same time, one-third of survey participants always check the sender’s address before opening an email. However, one in four admitted they never pay attention to the sender’s email address. Among women, this share is slightly higher than among men — 28% vs. 23%.
Passwords remain a weak link
Despite growing awareness of basic cybersecurity rules, attitudes toward passwords remain mixed. One-third of respondents do not think it is necessary to change their passwords regularly.
According to survey participants, the ideal frequency for changing passwords is as follows:
- 28% — once every six months
- 15% — once a year
- 14% — once every 1–4 months
At the same time, nearly half of respondents admitted that in reality, they do not always stick even to their chosen update schedule.
One password for all services — still a common practice
Although 30% of Russians believe that each service should have its own unique, strong password, many still opt for simpler approaches.
For instance, 28% use two or three passwords for different categories of services. Another 17% find it acceptable to use one strong password for all accounts, or to split them — a strong password for important services and a simpler one for the rest.
The survey shows that online shopping is becoming part of daily life, but along with the convenience of digital services, the need to improve personal cybersecurity awareness is also growing.
Source