Yandex analyzed how consumer behavior is changing: more and more people are searching for products by images, not just text.
Image search statistics:
Buyers expect specifics:
About half of users have tried searching for a product by image or photo at least once, and 23% do this several times a week.
The study surveyed 1,500 people aged 16 to 64 from cities with a population of over 100,000.
Source
Image search statistics:
- 56% of online shoppers make spontaneous purchases after seeing an attractive product image.
- 69% have their own "visual trigger"—they are most often drawn to color, shape, style, or a logo.
Buyers expect specifics:
- 65% want to know where they can buy the product
- 54% are looking for detailed characteristics (size, material, etc.)
- 51% are interested in promotions and discounts
- 46% want to see a selection of similar products
About half of users have tried searching for a product by image or photo at least once, and 23% do this several times a week.
The study surveyed 1,500 people aged 16 to 64 from cities with a population of over 100,000.
Source