Trending products from China: how to choose what will bring you profit

China remains the main supplier for small and medium-sized businesses in Russia, and the International / China Commodity Fair is the go-to platform for FMCG retailers.
This large-scale consumer goods expo offers sellers the chance to purchase quality products from trusted Chinese and Russian suppliers, as well as receive consulting support on logistics, working with marketplaces, and dealing with foreign partners.

Choosing the right product is a crucial step—especially if you’re just starting your business. How do you know what to import from China for resale in 2025? Start by analyzing marketplaces and identifying which trending Chinese goods are currently in demand.

1. Low purchase price and shipping cost
Especially important for products that don’t require significant logistics investments.

2. High quality and reliability
Product quality + low cost = satisfied customers and minimal returns.

3. Stable demand
Pay attention to items that are already in demand on the market. Read marketplace reviews: high sales, strong sell-through rates, and few negative reviews are all markers of profitable Chinese products.

4. Fast and reliable delivery
Consumers value their time. Fast and reliable shipping increases the likelihood of successful sales.

5. Minimal or no certification requirements
When starting out, it’s better to choose products that don’t require complicated and expensive certification.

Learn even more at the International / China Commodity Fair!