A new study by IC Pozitsiya, cited by Izvestia, paints a clear picture of the sentiments and anxieties of Russian sellers. The main challenge for 38% of sellers is growing competition, and the primary response to it, according to 85% of respondents, is the active development of their own brand.
What else does business expect from digital platforms in the near future? Read about seller expectations for 2026.
Finances and Rules: A Demand for Stability and Transparency
Entrepreneurs are focused on economic logic and predictability. The main practical expectation for 35% of sellers is a reduction in commissions and tariffs, with this being the #1 priority for every fourth seller (26%).
Dissatisfaction also surrounds the discount system: 28% expect its transformation, especially in light of recent disputes between marketplaces and banks. The demand for stability is reinforced by the request from 31% of sellers to fix the terms of the offer agreement, making changes no more than once every six months.
Business also wants greater clarity in financial operations: 21% of respondents expect more transparent conditions for payments and refunds. At the same time, 30% predict increased attention from tax authorities, adding to the tension.
Quality and Logistics: Trust and Efficiency
Sellers are also paying close attention to product quality and delivery. 22% anticipate the introduction of new quality verification rules, which could become a tool for cleaning the market of unscrupulous players. Another 20% expect further development of warehouse infrastructure to speed up and reduce the cost of logistics.
Looking Ahead: Where Ecosystems Are Headed
Sellers are looking beyond current problems, outlining development vectors for the platforms themselves. The top expectation (35%) is the strengthening of systems to protect rights and combat fraud—a key safety factor for all parties.
In second place is expansion into new markets (28%), which would open additional growth channels for business. Integration with social media also remains a trend: 27% see potential in deep integration for promotion through content. Rounding out the list (18%) is the request for closer interaction between marketplaces and government structures to solve systemic issues.
Conclusions
Sellers are entering a new stage in their relationship with marketplaces. Business is moving from passively accepting rules to formulating clear demands: financial efficiency, stable rules, safety, and new tools for growth. Satisfying these demands will become the main competitive advantage for platforms in 2026.
Source
What else does business expect from digital platforms in the near future? Read about seller expectations for 2026.
Finances and Rules: A Demand for Stability and Transparency
Entrepreneurs are focused on economic logic and predictability. The main practical expectation for 35% of sellers is a reduction in commissions and tariffs, with this being the #1 priority for every fourth seller (26%).
Dissatisfaction also surrounds the discount system: 28% expect its transformation, especially in light of recent disputes between marketplaces and banks. The demand for stability is reinforced by the request from 31% of sellers to fix the terms of the offer agreement, making changes no more than once every six months.
Business also wants greater clarity in financial operations: 21% of respondents expect more transparent conditions for payments and refunds. At the same time, 30% predict increased attention from tax authorities, adding to the tension.
Quality and Logistics: Trust and Efficiency
Sellers are also paying close attention to product quality and delivery. 22% anticipate the introduction of new quality verification rules, which could become a tool for cleaning the market of unscrupulous players. Another 20% expect further development of warehouse infrastructure to speed up and reduce the cost of logistics.
Looking Ahead: Where Ecosystems Are Headed
Sellers are looking beyond current problems, outlining development vectors for the platforms themselves. The top expectation (35%) is the strengthening of systems to protect rights and combat fraud—a key safety factor for all parties.
In second place is expansion into new markets (28%), which would open additional growth channels for business. Integration with social media also remains a trend: 27% see potential in deep integration for promotion through content. Rounding out the list (18%) is the request for closer interaction between marketplaces and government structures to solve systemic issues.
Conclusions
Sellers are entering a new stage in their relationship with marketplaces. Business is moving from passively accepting rules to formulating clear demands: financial efficiency, stable rules, safety, and new tools for growth. Satisfying these demands will become the main competitive advantage for platforms in 2026.
Source