Starting March 1, 2025, the mandatory product labeling system «Chestny ZNAK» (Честный ЗНАК) has included even more clothing items—one of the most popular and profitable categories on leading marketplaces. When purchasing from a supplier, sellers must ensure that each item has a special Chestny ZNAK (CZ) code and is registered in the system. All warehouse inventory must also be labeled.
The «Chestny ZNAK» label acts as a quality mark, guaranteeing product authenticity and transparent business practices by both manufacturers and sellers. Any goods subject to labeling but lacking it are considered counterfeit.
Key Rules for Sellers
Sellers offering labeled goods through the Chestny ZNAK system must comply with a set of legal requirements: register products in the system, obtain marking codes, apply them to items, and submit all required data to the Chestny ZNAK system.
The full product movement chain for labeled items allows tracing at every stage and is organized as follows:
When buying a batch of goods, sellers must make sure each item is labeled with «Chestny ZNAK» and have the necessary equipment and software for scanning and submitting data to the system.
At any stage, a buyer can scan the label with the free «Chestny ZNAK» app to get detailed information about authenticity and origin.
Items Requiring Chestny ZNAK Labeling in the «Clothing» Category from March 1, 2025:
What if the CZ сode can’t be scanned on the marketplace?
If a few undetectable codes are found—e.g., 2–3 out of a batch of 100—those items won’t be allowed for sale and may be disposed of; the seller may be fined up to 300 ₽.
If an entire batch encounters code-reading issues, it won’t be accepted for storage or delivery. The entire shipment will be returned to the seller at their expense along with a fine for offer violation and delivery deadline breach. The goods will be marked «to be returned» stating «code not readable/missing» as the reason. The seller can coordinate a return or collect the goods themselves.
Avoid such issues by independently checking code readability. The simplest way is to scan the code with your phone using the Chestny ZNAK app. It’s also best to print stickers using thermal transfer printers, which produce the most durable labels. Store labeled goods in dry conditions as the stickers may not withstand high humidity.
In conclusion
Chestny ZNAK labeling ensures product authenticity for buyers and gives marketplace sellers a competitive edge. To comply with the law, only purchase items from suppliers with proper labeling, which can be easily checked using the free Chestny ZNAK app.
Depending on your workflow, you might scan and register items yourself when removing them from circulation, or the marketplace may handle this when you submit the handover documents.
Keep track of new categories added to the labeling system and label all remaining stock promptly. Violations may result in administrative or criminal liability.
Source
The «Chestny ZNAK» label acts as a quality mark, guaranteeing product authenticity and transparent business practices by both manufacturers and sellers. Any goods subject to labeling but lacking it are considered counterfeit.
Key Rules for Sellers
Sellers offering labeled goods through the Chestny ZNAK system must comply with a set of legal requirements: register products in the system, obtain marking codes, apply them to items, and submit all required data to the Chestny ZNAK system.
The full product movement chain for labeled items allows tracing at every stage and is organized as follows:
- After production, the manufacturer applies a Data Matrix code to the goods and enters this data in the system
- When goods are transferred to a wholesale or retail seller, or listed on a marketplace, details about each item are sent to the system by scanning its code
- The receiving seller also registers receipt in «Chestny ZNAK»
- The product is removed from circulation upon checkout, either at a physical or online register
When buying a batch of goods, sellers must make sure each item is labeled with «Chestny ZNAK» and have the necessary equipment and software for scanning and submitting data to the system.
At any stage, a buyer can scan the label with the free «Chestny ZNAK» app to get detailed information about authenticity and origin.
Items Requiring Chestny ZNAK Labeling in the «Clothing» Category from March 1, 2025:
- Undershirts, vests, long johns, underwear, nightgowns, pajamas, bathrobes, and similar items for men and boys
- Undershirts, slips, petticoats, panties, bloomers, nightdresses, pajamas, negligees, bathrobes, and similar for women and girls
- T-shirts, shirts with sleeves, and other knitted underclothes (machine/hand-knitted)
- Children's clothing and accessories
- Swimwear
- Tights, stockings, knee-highs, socks, footlets, including compression hosiery, machine or hand-knitted
- Gloves, mittens, and fingerless gloves
- Other ready-made clothing and accessories, including knitted items (excluding parts for clothing and medical items)
- Ties, bow ties, and neck scarves
- Bras, belts, corsets, suspenders, garters, and similar items, knitted or not
- Leg warmers, gaiters, and similar items
- Hats and other headwear
What if the CZ сode can’t be scanned on the marketplace?
If a few undetectable codes are found—e.g., 2–3 out of a batch of 100—those items won’t be allowed for sale and may be disposed of; the seller may be fined up to 300 ₽.
If an entire batch encounters code-reading issues, it won’t be accepted for storage or delivery. The entire shipment will be returned to the seller at their expense along with a fine for offer violation and delivery deadline breach. The goods will be marked «to be returned» stating «code not readable/missing» as the reason. The seller can coordinate a return or collect the goods themselves.
Avoid such issues by independently checking code readability. The simplest way is to scan the code with your phone using the Chestny ZNAK app. It’s also best to print stickers using thermal transfer printers, which produce the most durable labels. Store labeled goods in dry conditions as the stickers may not withstand high humidity.
In conclusion
Chestny ZNAK labeling ensures product authenticity for buyers and gives marketplace sellers a competitive edge. To comply with the law, only purchase items from suppliers with proper labeling, which can be easily checked using the free Chestny ZNAK app.
Depending on your workflow, you might scan and register items yourself when removing them from circulation, or the marketplace may handle this when you submit the handover documents.
Keep track of new categories added to the labeling system and label all remaining stock promptly. Violations may result in administrative or criminal liability.
Source