Moneyplace analysts have tracked the main marketplace trends in 2024 and predicted which ones will continue into 2025. Let’s take a look:
Trend #1: Products from Asia
Interest in Asian culture is growing overall, and this is clearly reflected on marketplaces—not just in Chinese goods, but also Korean and Japanese products. Most often, shoppers are interested in clothing, electronics, food, and cosmetics.
Trend #2: Basic Wardrobe Essentials
Items labeled as "basic" in their product names have generated a turnover of 540 million rubles. Marketplaces make it easy for customers to assemble a basic wardrobe, including school uniforms. The top 3 items by turnover for the month: classic palazzo pants, a burgundy straight sweater, and a brown classic blazer.
Trend #3: Home Decor Products
The highest growth was seen in the "Blankets" category, where annual turnover increased sixfold to 181.1 million rubles, and in the "Wall Panels" category, where turnover grew sevenfold to 1.4 million rubles. Top home items also include coffee tables, candles, shelves, and artificial plants.
Trend #1: Products from Asia
Interest in Asian culture is growing overall, and this is clearly reflected on marketplaces—not just in Chinese goods, but also Korean and Japanese products. Most often, shoppers are interested in clothing, electronics, food, and cosmetics.
Trend #2: Basic Wardrobe Essentials
Items labeled as "basic" in their product names have generated a turnover of 540 million rubles. Marketplaces make it easy for customers to assemble a basic wardrobe, including school uniforms. The top 3 items by turnover for the month: classic palazzo pants, a burgundy straight sweater, and a brown classic blazer.
Trend #3: Home Decor Products
The highest growth was seen in the "Blankets" category, where annual turnover increased sixfold to 181.1 million rubles, and in the "Wall Panels" category, where turnover grew sevenfold to 1.4 million rubles. Top home items also include coffee tables, candles, shelves, and artificial plants.
Trend #4. Healthy Lifestyle Products
This trend focuses on vitamins and healthy food items. For example, on Ozon, the most popular supplements are Magnesium B6 (+42% over the year) and Omega-3 (+38%). Among foods, top performers include sugar-free candies (+50%), rice flour (+46%), buckwheat flour (+51%), and protein cookies (+38%).
Trend #5. Creativity, Leisure, and Anti-Stress Products
Board games, diamond painting kits, meditation coloring books, craft kits, essential oils, and bath foam—all of these continue to be in demand in 2025. The largest growth is seen in the “board games” category (+58% on Wildberries, +47% on Ozon year over year).
Trend #6. Ready-Made Gifts
Marketplace users are more often searching for “ready-made gift,” with the most popular searches in the category being: “Gift for a man’s birthday” — 130,300 searches (+310%), “Gift for dad” — 130,062 searches (+106%), and “Gift for Teacher’s Day” — 35,984 searches (+72.8%). The top three products by monthly turnover: a manicure and pedicure kit with a lamp, a real rose in a dome, and a car tool kit.
Trend #7. At-Home Salon Treatments
In 2024, kits for manicures or pedicures, facial cleansing, and massage sold very well. Given the rising cost of such services, the trend toward purchasing these products will continue.
By the way, you can find reliable manufacturers and suppliers for almost all of these categories at the China Commodity Fair, taking place August 26–28 at the Timiryazev Centre!
This trend focuses on vitamins and healthy food items. For example, on Ozon, the most popular supplements are Magnesium B6 (+42% over the year) and Omega-3 (+38%). Among foods, top performers include sugar-free candies (+50%), rice flour (+46%), buckwheat flour (+51%), and protein cookies (+38%).
Trend #5. Creativity, Leisure, and Anti-Stress Products
Board games, diamond painting kits, meditation coloring books, craft kits, essential oils, and bath foam—all of these continue to be in demand in 2025. The largest growth is seen in the “board games” category (+58% on Wildberries, +47% on Ozon year over year).
Trend #6. Ready-Made Gifts
Marketplace users are more often searching for “ready-made gift,” with the most popular searches in the category being: “Gift for a man’s birthday” — 130,300 searches (+310%), “Gift for dad” — 130,062 searches (+106%), and “Gift for Teacher’s Day” — 35,984 searches (+72.8%). The top three products by monthly turnover: a manicure and pedicure kit with a lamp, a real rose in a dome, and a car tool kit.
Trend #7. At-Home Salon Treatments
In 2024, kits for manicures or pedicures, facial cleansing, and massage sold very well. Given the rising cost of such services, the trend toward purchasing these products will continue.
By the way, you can find reliable manufacturers and suppliers for almost all of these categories at the China Commodity Fair, taking place August 26–28 at the Timiryazev Centre!
