IPSA 2020 is:
Thanks to its rich exhibition and business program, IPSA has long earned a reputation as a unique platform for interaction among professionals of the advertising and souvenir products market. Despite its well-established history, IPSA keeps evolving and is a yearly focus for new solutions and ideas.
This year, more than 50% of companies will be participating in the exhibition for the first time, which means visitors will discover new manufacturers and suppliers of advertising and business gifts, learn about the latest innovations and developments in the promotional industry, and get inspired by corporate gift ideas.
IPSA 2020 will also feature a new venue in central Moscow—the exhibition will take place for the first time at Expocentre in the Moscow City district.
Brand & Business Conference
- 89 participating companies, including major players of the Russian promo market: Fabrika 101, Flexpocket, ARTCONFI, Senator Russia, Zenon, Sewing and Printing Production ROSSPORT, Advertising Agency Reklamny Bazar, Regional stands of the Republic of Adygea, Arkhangelsk Region, and other developers of souvenir ideas.
- 14 product categories: from office accessories and supplies to interior items, packaging, prize and award accessories, point-of-sale decoration—as well as equipment and technologies for production.
- The event is 40% larger than last year!
Thanks to its rich exhibition and business program, IPSA has long earned a reputation as a unique platform for interaction among professionals of the advertising and souvenir products market. Despite its well-established history, IPSA keeps evolving and is a yearly focus for new solutions and ideas.
This year, more than 50% of companies will be participating in the exhibition for the first time, which means visitors will discover new manufacturers and suppliers of advertising and business gifts, learn about the latest innovations and developments in the promotional industry, and get inspired by corporate gift ideas.
IPSA 2020 will also feature a new venue in central Moscow—the exhibition will take place for the first time at Expocentre in the Moscow City district.
Brand & Business Conference
Among the traditional events already beloved by IPSA participants is the open Brand & Business conference, featuring more than 30 respected speakers who will share their expertise in branding, creativity, marketing and sales, communication, and management.
The first day of the conference—BRAND—will be dedicated to trends and new tools in the advertising market, branding, interesting advertising case studies, and, importantly, anti-cases. Expert speakers will share their experiences with company and agency marketers, PR managers, event organizers, BTL and trade marketing specialists. Sessions will include: "Promo Market: Trends and Development Vectors"; "Case Exchange: Success & Failure Stories"; "Branding in Promo."
The second day—BUSINESS—will focus on successful business practices in the promo industry. For company owners, sales and marketing managers of souvenir companies and advertising agencies, there will be analysis of successful business practices, sales tools, and entrepreneurial discoveries. In addition to the discussions, there will be master classes from effective business trainers.
The first day of the conference—BRAND—will be dedicated to trends and new tools in the advertising market, branding, interesting advertising case studies, and, importantly, anti-cases. Expert speakers will share their experiences with company and agency marketers, PR managers, event organizers, BTL and trade marketing specialists. Sessions will include: "Promo Market: Trends and Development Vectors"; "Case Exchange: Success & Failure Stories"; "Branding in Promo."
The second day—BUSINESS—will focus on successful business practices in the promo industry. For company owners, sales and marketing managers of souvenir companies and advertising agencies, there will be analysis of successful business practices, sales tools, and entrepreneurial discoveries. In addition to the discussions, there will be master classes from effective business trainers.