In 2026, the global e-commerce market volume surpassed the $5 trillion mark for the first time, showing a growth of 8.6%. The data was published by AdIndex, citing a study by ECDB.
• The share of online sales in the total retail structure reached 25.4%.
• The main growth is traditionally driven by China and the USA, which account for 64% of the revenue. At the same time, the highest growth rates are recorded in emerging markets, especially in Africa.
• The consolidation of the sector continues: the leading 25% of companies are increasing their turnover at an average rate 4.8% faster than the market, squeezing out mid-tier players. Success today directly depends on scale and entry into international markets.
• Analysts predict that fashion and electronics together will account for nearly half of the market's total revenue by the end of the year. However, the main driver will be grocery retail with a growth of 14.9%, while electronics will show a minimal increase of only 7%.
• The conversion rate from AI traffic sources has already reached 11.4%, surpassing direct visits (10.2%) and organic search (5.3%). It is expected that by 2028, AI-driven traffic will overtake traditional search. Already today, 60% of queries result in "clicks without a visit."
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• The share of online sales in the total retail structure reached 25.4%.
• The main growth is traditionally driven by China and the USA, which account for 64% of the revenue. At the same time, the highest growth rates are recorded in emerging markets, especially in Africa.
• The consolidation of the sector continues: the leading 25% of companies are increasing their turnover at an average rate 4.8% faster than the market, squeezing out mid-tier players. Success today directly depends on scale and entry into international markets.
• Analysts predict that fashion and electronics together will account for nearly half of the market's total revenue by the end of the year. However, the main driver will be grocery retail with a growth of 14.9%, while electronics will show a minimal increase of only 7%.
• The conversion rate from AI traffic sources has already reached 11.4%, surpassing direct visits (10.2%) and organic search (5.3%). It is expected that by 2028, AI-driven traffic will overtake traditional search. Already today, 60% of queries result in "clicks without a visit."
Source