Data Insight analysts have published the study "Retail Online Import Market in Russia 2025." According to data for 2024, the volume of imported online goods sales reached 329 billion rubles—about 3% of the country’s total online commerce. The number of orders increased to 162 million, with an average order value of 1,955 rubles.
Almost all online imports come from China (98%). The main events of the year were the reduction of the duty-free import limit from €1,000 to €200, and difficulties with payments to China. The sector has seen further growth in the share of marketplaces and a shift toward end-to-end service models.
In 2025, the market is projected to grow further—to 404 billion rubles. Experts believe that marketplaces will become the key driver of online import growth. Factors that could influence this include changes in tax regulation, the development of bonded warehouses, and the easing of sanctions.
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Almost all online imports come from China (98%). The main events of the year were the reduction of the duty-free import limit from €1,000 to €200, and difficulties with payments to China. The sector has seen further growth in the share of marketplaces and a shift toward end-to-end service models.
In 2025, the market is projected to grow further—to 404 billion rubles. Experts believe that marketplaces will become the key driver of online import growth. Factors that could influence this include changes in tax regulation, the development of bonded warehouses, and the easing of sanctions.
Source