WB is attracting more Chinese sellers. Recently, the platform held a conference in China for local entrepreneurs looking to enter the Russian market. The event, under the slogan “Opening a New Era of Billions: The New Tangzhou Silk Road,” brought together hundreds of participants, confirming the growing interest of Chinese businesses in eCommerce in Russia.
Wildberries’ press office has reassured Russian sellers, stating that the share of Chinese sellers on the marketplace is currently less than 1%, which does not have a significant impact on domestic suppliers. Most players in the market have already been working with China for a long time, and WB is actually one of the last to join this trend.
“Chinese sellers can join the platform only after paying a high licensing fee, which should serve as a barrier for unreliable suppliers: Chinese sellers will pay ¥10,000 (three times more than local sellers), will not receive any subsidies from the platform, and cross-border sellers will be subject to a higher commission,” Wildberries representatives said.
Wildberries’ press office has reassured Russian sellers, stating that the share of Chinese sellers on the marketplace is currently less than 1%, which does not have a significant impact on domestic suppliers. Most players in the market have already been working with China for a long time, and WB is actually one of the last to join this trend.
“Chinese sellers can join the platform only after paying a high licensing fee, which should serve as a barrier for unreliable suppliers: Chinese sellers will pay ¥10,000 (three times more than local sellers), will not receive any subsidies from the platform, and cross-border sellers will be subject to a higher commission,” Wildberries representatives said.
Meanwhile, Chinese sellers have held a significant share in cross-border sales since the days of AliExpress. According to the Financial Times, 80% of orders on Ozon Global—a platform that allows Ozon customers to purchase goods from abroad—are for products from China. The platform’s press service reported that they have registered at least 100,000 Chinese sellers. Moreover, Ozon states that Chinese sellers’ turnover on the marketplace increased by 2.6 times year-on-year in the second quarter of 2024.
If you are looking for suppliers of goods from China and also want to collaborate, be sure to visit the China Commodity Fair from August 25 to 27!
If you are looking for suppliers of goods from China and also want to collaborate, be sure to visit the China Commodity Fair from August 25 to 27!