The volume of online trade in Russia over the first nine months of 2025 reached 8.2 trillion rubles, a 32% increase compared to the same period last year. This data is provided by the Association of Internet Trade Companies (AKIT). Russian online stores and platforms account for 97% of all online purchases.
The share of the online channel in the country's total retail sales reached 18.3%, up from 15.4% a year earlier. However, this figure varies significantly across regions. Chukotka became the leader in online shopping penetration (38%), with shares exceeding 26% in Murmansk, the Karachay-Cherkess Republic, and the Kaluga Region. The lowest figures—around 10% or less—were recorded in Chechnya, the Kabardino-Balkarian Republic, Dagestan, Sevastopol, and Crimea. However, these very regions are demonstrating the most dynamic growth—from 70% to 180%.
The top 10 regions by sales volume remained unchanged: Moscow (16.7%), Moscow Region (7.8%), St. Petersburg (6.2%), and Krasnodar Krai (4.7%). The list is rounded out by Krasnoyarsk Krai (1.9%), Bashkortostan (1.88%), and Chelyabinsk Region (1.81%).
The categories that demonstrated the highest growth were: food products, digital goods, tools, and jewelry (over 50%). Meanwhile, in the sales structure, the leaders are food products (19.3%), home goods and furniture (15.7%), and clothing and footwear (13.5%).
As noted by AKIT President Artem Sokolov, growth in regions with developed infrastructure was about 27%, whereas in districts where businesses are actively developing logistics, it was 40% and higher.
Source
The share of the online channel in the country's total retail sales reached 18.3%, up from 15.4% a year earlier. However, this figure varies significantly across regions. Chukotka became the leader in online shopping penetration (38%), with shares exceeding 26% in Murmansk, the Karachay-Cherkess Republic, and the Kaluga Region. The lowest figures—around 10% or less—were recorded in Chechnya, the Kabardino-Balkarian Republic, Dagestan, Sevastopol, and Crimea. However, these very regions are demonstrating the most dynamic growth—from 70% to 180%.
The top 10 regions by sales volume remained unchanged: Moscow (16.7%), Moscow Region (7.8%), St. Petersburg (6.2%), and Krasnodar Krai (4.7%). The list is rounded out by Krasnoyarsk Krai (1.9%), Bashkortostan (1.88%), and Chelyabinsk Region (1.81%).
The categories that demonstrated the highest growth were: food products, digital goods, tools, and jewelry (over 50%). Meanwhile, in the sales structure, the leaders are food products (19.3%), home goods and furniture (15.7%), and clothing and footwear (13.5%).
As noted by AKIT President Artem Sokolov, growth in regions with developed infrastructure was about 27%, whereas in districts where businesses are actively developing logistics, it was 40% and higher.
Source