Chinese businesses are spending more and more on promotion within VK services

Interest from foreign businesses in Russian digital platforms continues to grow. Following 2025, the total investments from international companies in promotion on VK Group's resources showed strong positive momentum. China traditionally remained the absolute leader in terms of growth rate and budget volume, with its marketing investments on VK platforms reaching 2.6 billion rubles.

According to VK's reporting, spending by Chinese advertisers on promotion in 2025 increased by 18% compared to the previous year. Notably, the number of active Chinese companies placing advertisements in the holding's services soared by 70% over the year.

Several categories became the main growth drivers. The top three most popular areas for Chinese businesses included:

• Mobile games and applications (the leader in demand);
• The leisure and entertainment sector;
• E-commerce.

A particularly noticeable surge in investment was recorded in the home appliances and electronics segment — here, budgets grew by 1.4 times. Spending on B2B promotion also increased significantly (by 1.5 times), indicating the desire of Chinese companies to build long-term partnerships in the Russian market.