Russian consumers are showing growing interest in sports, tourism, and outdoor activity products. In the first quarter of 2026, this category accounted for 18% of total imports handled by Holding-Finance Broker, up from 9% during the same period last year.
The strongest demand among Russian importers has been for bicycles, electric scooters, tents, trekking backpacks, and compact treadmills sourced from China. Shipments are typically concentrated between January and March so that products arrive at marketplace warehouses and retail chains ahead of the spring and summer season.
According to market experts, the increase reflects changing consumer habits. More Russians are prioritizing active leisure, sports, and travel, while interest in healthy lifestyles continues to grow. The rising number of large-scale sporting events across Russia has also contributed to stronger demand for related equipment and gear.
The company notes that Chinese manufacturers remain leading suppliers in this segment due to their broad product range and competitive pricing. Products that combine affordability with practicality are especially popular, from home fitness equipment to outdoor and travel gear.
Analysts expect the trend to continue in the second quarter of 2026, with imports of sports and tourism products likely to grow further as seasonal demand rises and interest in active lifestyles expands.
Source
The strongest demand among Russian importers has been for bicycles, electric scooters, tents, trekking backpacks, and compact treadmills sourced from China. Shipments are typically concentrated between January and March so that products arrive at marketplace warehouses and retail chains ahead of the spring and summer season.
According to market experts, the increase reflects changing consumer habits. More Russians are prioritizing active leisure, sports, and travel, while interest in healthy lifestyles continues to grow. The rising number of large-scale sporting events across Russia has also contributed to stronger demand for related equipment and gear.
The company notes that Chinese manufacturers remain leading suppliers in this segment due to their broad product range and competitive pricing. Products that combine affordability with practicality are especially popular, from home fitness equipment to outdoor and travel gear.
Analysts expect the trend to continue in the second quarter of 2026, with imports of sports and tourism products likely to grow further as seasonal demand rises and interest in active lifestyles expands.
Source