Every business owner wants to see increasing sales of their products or services. However, it’s not always possible to ensure a steady growth in sales—and, consequently, in profits. If your products aren’t selling as you’d like, keep in mind: everything is fixable.
Experts from the International Commodity Fair will tell you how to make it happen.
Step 1: The Idea
Everything starts with an idea, and it shouldn’t be a cliché. Come up with a creative concept that will grab the attention of your potential customers.
If your budget allows, order idea development from a specialized agency. The professionals will analyze global experience and current trends, ultimately offering you a pool of options for implementation.
Step 2: Marketing
Next, create an integrated advertising campaign, combining the WOW-effect of your new idea with gifts and prizes for potential customers. Your prize fund and giveaway conditions should resonate with your unique idea. Apply the Pareto principle (80/20 rule)—focus on the product category that occupies, say, only 20% of shelf space but delivers 80% of your profits. Or, conversely, try to redirect traffic toward underperforming categories. After your campaign ends, organize a follow-up promo.
Step 3: Attracting and Redirecting Traffic
Use classic marketing tools—outdoor advertising, bold and creative design, branding on public transport—as well as innovative tools like LED displays and light projection. Then process incoming traffic, directing it to the right category. The better a category is presented, the more customer attention it draws, increasing the chance of purchase.
Step 4: Awesome Video Content
Once all the classic marketing tools have been put to work, viral video advertising and so-called “hype”—a resonant video that can potentially go viral across the internet—can take your sales to a new level.
Record a video on your phone, rap, recruit creative friends and acquaintances. If your idea is really good, even your social media followers might be enough to start a viral wave. Alternatively, you can enlist a specialized agency to develop a viral video.
Step 5: Analytics and Measurement
Continuously analyze sales at your retail points, comparing them to online sales. Compare current results to the same period previously. Don’t forget cross-selling; analyze all items in your average receipt, and if it includes a promo item, you’re on the right path! Monitor conversion rates and specific KPIs, analyze your sales funnel to identify the most effective traffic sources, focus on them, and boost your visitor flow.
These are just a few tips for increasing sales. In reality, there are many different ways to sell. But sales will only rise if you have something worth selling. At the International Commodity Fair 2020, you’ll see plenty of trending products—perhaps you’ll be the one to boost their sales.
Experts from the International Commodity Fair will tell you how to make it happen.
Step 1: The Idea
Everything starts with an idea, and it shouldn’t be a cliché. Come up with a creative concept that will grab the attention of your potential customers.
If your budget allows, order idea development from a specialized agency. The professionals will analyze global experience and current trends, ultimately offering you a pool of options for implementation.
Step 2: Marketing
Next, create an integrated advertising campaign, combining the WOW-effect of your new idea with gifts and prizes for potential customers. Your prize fund and giveaway conditions should resonate with your unique idea. Apply the Pareto principle (80/20 rule)—focus on the product category that occupies, say, only 20% of shelf space but delivers 80% of your profits. Or, conversely, try to redirect traffic toward underperforming categories. After your campaign ends, organize a follow-up promo.
Step 3: Attracting and Redirecting Traffic
Use classic marketing tools—outdoor advertising, bold and creative design, branding on public transport—as well as innovative tools like LED displays and light projection. Then process incoming traffic, directing it to the right category. The better a category is presented, the more customer attention it draws, increasing the chance of purchase.
Step 4: Awesome Video Content
Once all the classic marketing tools have been put to work, viral video advertising and so-called “hype”—a resonant video that can potentially go viral across the internet—can take your sales to a new level.
Record a video on your phone, rap, recruit creative friends and acquaintances. If your idea is really good, even your social media followers might be enough to start a viral wave. Alternatively, you can enlist a specialized agency to develop a viral video.
Step 5: Analytics and Measurement
Continuously analyze sales at your retail points, comparing them to online sales. Compare current results to the same period previously. Don’t forget cross-selling; analyze all items in your average receipt, and if it includes a promo item, you’re on the right path! Monitor conversion rates and specific KPIs, analyze your sales funnel to identify the most effective traffic sources, focus on them, and boost your visitor flow.
These are just a few tips for increasing sales. In reality, there are many different ways to sell. But sales will only rise if you have something worth selling. At the International Commodity Fair 2020, you’ll see plenty of trending products—perhaps you’ll be the one to boost their sales.