In 2025, the volume of online retail in the capital reached 1.9 trillion rubles. In comparable prices, the figure exceeded the previous year's level by 14 percent. The data was provided by Maria Bagreeva, Deputy Mayor of Moscow and Head of the Department of Economic Policy and City Development.
According to a representative of the Moscow mayor's office, the key driver of growth remains the transformation of Muscovites' consumer habits. City residents are increasingly favoring marketplaces and specialized online services due to the wide range of products and convenience of service. A well-developed infrastructure — from delivery services to modern payment solutions — makes the purchasing process extremely fast. As a result, the share of e-commerce accounted for nearly a quarter of Moscow's total retail turnover.
A significant portion of the online sales structure comes from the food sector. It accounts for about 28 percent of the market. The turnover in this segment reached 531 billion rubles by the end of 2025, increasing by 24 percent amid the growing popularity of food and ready-meal delivery services.
According to the Association of Internet Trade Companies, the top three also included:
The most notable growth was demonstrated by the digital goods category. This includes software, e-books, music, video, online courses, and gaming subscriptions. Over the year, sales volumes in this segment grew by 42 percent, reaching 91 billion rubles.
Significant growth was also shown by online stores selling tools and garden equipment. Their revenue increased by 28 percent, totaling 85 billion rubles.
The active development of payment services and logistics solutions continues to stimulate Muscovites' interest in online shopping, ensuring steady growth in key segments of the e-commerce market.
Source
According to a representative of the Moscow mayor's office, the key driver of growth remains the transformation of Muscovites' consumer habits. City residents are increasingly favoring marketplaces and specialized online services due to the wide range of products and convenience of service. A well-developed infrastructure — from delivery services to modern payment solutions — makes the purchasing process extremely fast. As a result, the share of e-commerce accounted for nearly a quarter of Moscow's total retail turnover.
A significant portion of the online sales structure comes from the food sector. It accounts for about 28 percent of the market. The turnover in this segment reached 531 billion rubles by the end of 2025, increasing by 24 percent amid the growing popularity of food and ready-meal delivery services.
According to the Association of Internet Trade Companies, the top three also included:
- Furniture and home goods — 16 percent of the total volume (294 billion rubles). Growth amounted to 26 percent.
- Clothing and footwear — 13 percent of the market (243 billion rubles). Turnover increased by 11 percent.
The most notable growth was demonstrated by the digital goods category. This includes software, e-books, music, video, online courses, and gaming subscriptions. Over the year, sales volumes in this segment grew by 42 percent, reaching 91 billion rubles.
Significant growth was also shown by online stores selling tools and garden equipment. Their revenue increased by 28 percent, totaling 85 billion rubles.
The active development of payment services and logistics solutions continues to stimulate Muscovites' interest in online shopping, ensuring steady growth in key segments of the e-commerce market.
Source