Wildberries to increase seller commissions starting July, 7
Starting July 7, 2026, Wildberries will revise commission rates for sellers. The company cites rising fuel prices and increasing logistics costs as the main reasons for the adjustment.
Under the new terms, most product categories will be affected. While commissions for some categories will remain unchanged or even decrease, the majority of sellers will face higher fees. Market participants estimate that commission increases will range from 5 to 20 percentage points.
The sharpest increase will affect sellers who use the marketplace primarily as a storefront while handling delivery independently through couriers or pickup points. For this model, commissions may rise by as much as 20 percentage points.
Other common fulfillment models will also be impacted:
commissions for sales fulfilled from the seller’s own warehouse will increase by 6 percentage points;
commissions for sales fulfilled from Wildberries warehouses will increase by 5 percentage points.
Industry experts note that higher commissions may lead to increased retail prices, as sellers are likely to pass additional costs on to consumers. This could result in price increases across a significant share of products sold on the platform.
According to the Association of E-Commerce Representatives, logistics costs for major marketplaces have increased by 33–89% over the past three years, while platform commissions have grown by 58–63%. As a result, total marketplace-related expenses for sellers now account for 25–40% of revenue.
Market analysts also warn that further commission increases could put additional pressure on small and medium-sized businesses and may drive some sellers away from the platform.
Amid slowing growth in the e-commerce sector, these new tariff changes could become another factor reshaping competition among marketplaces and encouraging sellers to explore alternative sales channels.