Online sales continue to show impressive growth—in 2024, they increased by 41%. Offline sales also saw a slight uptick, with a 5% increase. In today’s market, customer attention has become the most valuable asset—more on this in the article.
A brand’s showcase today is no longer just a traditional shop window with mannequins—it’s also its digital presence: social media accounts, a website, and a marketplace storefront. Marketplaces, such as Yandex Market, now offer special tools to help brands create their own unique online showcases.
Regardless of the platform, it’s crucial to maintain consistent branding and recognizability—whether it’s a display in a shopping mall or on a marketplace. The seller’s role has shifted from merely offering products to crafting a unique experience and story for the customer.
Common mistakes among sellers often involve mismanaging the buyer’s attention:
Build showcases that truly drive sales, not just decorate your page.
Source
A brand’s showcase today is no longer just a traditional shop window with mannequins—it’s also its digital presence: social media accounts, a website, and a marketplace storefront. Marketplaces, such as Yandex Market, now offer special tools to help brands create their own unique online showcases.
Regardless of the platform, it’s crucial to maintain consistent branding and recognizability—whether it’s a display in a shopping mall or on a marketplace. The seller’s role has shifted from merely offering products to crafting a unique experience and story for the customer.
Common mistakes among sellers often involve mismanaging the buyer’s attention:
- Overloaded websites distract and tire visitors;
- Standard, uninspiring photos fail to grab attention;
- Informational blocks in key areas of the site (instead of products or promotions) turn customers away.
Build showcases that truly drive sales, not just decorate your page.
Source