Russian fashion retailer Gloria Jeans is preparing to expand its product range by entering the home goods segment. The company has filed trademark applications for Home by Gloria Jeans and Gloria Living, which are expected to cover tableware, home textiles, scented candles, bedding, bath mats, and other home décor products. In addition, the company is registering the Gloria Glow brand for cosmetics and personal care products.
Industry experts believe that the growing interest of major retailers in the home goods category is no coincidence. Following the exit of several international brands from the Russian market, demand for home and lifestyle products has remained strong, making the segment attractive for both traditional retail and e-commerce marketplaces.
According to market participants, Gloria Jeans is likely to test the new product category through its online store and existing retail locations before considering further expansion.
For marketplace sellers and buyers, this move highlights the continued growth potential of the Home category. Home textiles, kitchenware, décor items, and household accessories remain among the most popular product groups, offering strong opportunities for business development.
Chinese manufacturers play a key role in this market by providing a wide range of products, competitive pricing, modern designs, and private-label production capabilities.
As a result, home goods continue to be one of the most important product categories at consumer goods trade shows focused on Chinese suppliers. These events provide buyers and marketplace sellers with valuable opportunities to discover new products, identify reliable manufacturers, and build long-term sourcing partnerships.
Source
Industry experts believe that the growing interest of major retailers in the home goods category is no coincidence. Following the exit of several international brands from the Russian market, demand for home and lifestyle products has remained strong, making the segment attractive for both traditional retail and e-commerce marketplaces.
According to market participants, Gloria Jeans is likely to test the new product category through its online store and existing retail locations before considering further expansion.
For marketplace sellers and buyers, this move highlights the continued growth potential of the Home category. Home textiles, kitchenware, décor items, and household accessories remain among the most popular product groups, offering strong opportunities for business development.
Chinese manufacturers play a key role in this market by providing a wide range of products, competitive pricing, modern designs, and private-label production capabilities.
As a result, home goods continue to be one of the most important product categories at consumer goods trade shows focused on Chinese suppliers. These events provide buyers and marketplace sellers with valuable opportunities to discover new products, identify reliable manufacturers, and build long-term sourcing partnerships.
Source