In September, the three largest marketplaces—Ozon, Wildberries, and Yandex Market—announced commission increases for sellers.
In recent weeks, these top Russian marketplaces have raised their seller commissions. On September 23, Ozon introduced new sales rates—with an average increase of 1.75 percentage points. For fashion items, commissions will rise in stages: from September 25 by 4.1 p.p., and from October 15 by another 5.5 p.p. As a result, from October 15, FBO sales commissions will be 30% for footwear, 31% for T-shirts, trousers, jeans, and skirts, and 24% for jackets and coats.
For inexpensive products, Ozon left existing commissions unchanged: 14% for goods up to 100 rubles, and 20% for items from 100 to 300 rubles. For seasonal items (e.g., winter sports and recreation), rates were lowered by 4.5 p.p.
On September 24, Wildberries raised commissions by 3.5 p.p. for most products sold via the FBS model (where the seller packs orders, and delivery is from the marketplace warehouse). Commissions were also revised for those using DBS (warehouse and delivery by the seller) and DBW (with Wildberries: storage at seller, delivery by the marketplace). For some product categories, commissions went up, for others they decreased.
Yandex Market also announced commission increases for nearly all categories—with rates rising by 2–7 p.p. from October 1.
This is already the second notable commission increase from the two largest marketplaces this year. In June, Wildberries hiked commissions by 5 p.p., justifying it with increased investments in infrastructure, warehouses, logistics, and IT—as well as the need to expand capacities due to rising order numbers. Ozon also raised rates in June: by 3–4.5 p.p. for FBS and 4.5 p.p. for FBO. For some products, the changes occur in phases and reach up to 31% in certain categories.
Wildberries representatives explain the increases as a response to higher order volumes, especially ahead of the December holidays, requiring more investment in infrastructure and staff.
According to Data Insight and Alfa-Bank analysts, marketplaces are forced to raise commissions because of rising internal costs—regional infrastructure, logistics, workforce expenses—as well as increased competition and wage growth. After major investments, these platforms are now seeking greater profitability, with higher commissions as part of the strategy.
Experts point out this is especially painful for small sellers, whose profit margins take a bigger hit. They believe that in coming years, only large and resilient suppliers—distributors, manufacturers, direct importers—will be able to continue working on marketplaces. For small businesses, the new conditions are increasingly tough, and ultimately, the burden will be shared by consumers through higher prices.
Source
In recent weeks, these top Russian marketplaces have raised their seller commissions. On September 23, Ozon introduced new sales rates—with an average increase of 1.75 percentage points. For fashion items, commissions will rise in stages: from September 25 by 4.1 p.p., and from October 15 by another 5.5 p.p. As a result, from October 15, FBO sales commissions will be 30% for footwear, 31% for T-shirts, trousers, jeans, and skirts, and 24% for jackets and coats.
For inexpensive products, Ozon left existing commissions unchanged: 14% for goods up to 100 rubles, and 20% for items from 100 to 300 rubles. For seasonal items (e.g., winter sports and recreation), rates were lowered by 4.5 p.p.
On September 24, Wildberries raised commissions by 3.5 p.p. for most products sold via the FBS model (where the seller packs orders, and delivery is from the marketplace warehouse). Commissions were also revised for those using DBS (warehouse and delivery by the seller) and DBW (with Wildberries: storage at seller, delivery by the marketplace). For some product categories, commissions went up, for others they decreased.
Yandex Market also announced commission increases for nearly all categories—with rates rising by 2–7 p.p. from October 1.
This is already the second notable commission increase from the two largest marketplaces this year. In June, Wildberries hiked commissions by 5 p.p., justifying it with increased investments in infrastructure, warehouses, logistics, and IT—as well as the need to expand capacities due to rising order numbers. Ozon also raised rates in June: by 3–4.5 p.p. for FBS and 4.5 p.p. for FBO. For some products, the changes occur in phases and reach up to 31% in certain categories.
Wildberries representatives explain the increases as a response to higher order volumes, especially ahead of the December holidays, requiring more investment in infrastructure and staff.
According to Data Insight and Alfa-Bank analysts, marketplaces are forced to raise commissions because of rising internal costs—regional infrastructure, logistics, workforce expenses—as well as increased competition and wage growth. After major investments, these platforms are now seeking greater profitability, with higher commissions as part of the strategy.
Experts point out this is especially painful for small sellers, whose profit margins take a bigger hit. They believe that in coming years, only large and resilient suppliers—distributors, manufacturers, direct importers—will be able to continue working on marketplaces. For small businesses, the new conditions are increasingly tough, and ultimately, the burden will be shared by consumers through higher prices.
Source