Chinese goods on marketplaces: how to earn, not lose. Revealing all the nuances

Chinese Goods on Marketplaces: How to Earn, Not Lose. Revealing All the Nuances

Selling Chinese goods on marketplaces is one of the most popular ways to launch and scale a business. But high demand also means fierce competition. Where do you find your niche? How do you avoid drowning in advertising costs? And how do you calculate profit so your business doesn’t just break even?

If you want to systematize your knowledge or start out on the right foot, we invite you to the expert session: “Chinese Goods on Marketplaces: Opportunities. Features. Risks.” This is a practical deep dive into the pitfalls and real opportunities in this area.

Who will especially benefit from this session?

- Aspiring entrepreneurs who want to launch their business on Wildberries, Ozon, and other platforms with minimal risks.
- Current sellers already working with China who want to increase margins, optimize logistics and advertising.
- Procurement and e-commerce specialists looking for new effective tools to grow sales.
- Owners of their own manufacturing who see Chinese goods as an addition to their assortment or want to understand the competitive landscape.

What will participants learn?

Our session will answer the most pressing questions that determine the profitability of your business:

1. Choosing a Bestseller.
How to analyze niches and select products that will sell well specifically on marketplaces (not just the ones you personally like). Taking into account seasonality, demand, and competition.

2. Project Economics: From Pricing to Profitability.
A step-by-step breakdown of the final product price:
- How to include all costs: purchasing, logistics, marketplace commission, storage, returns, and advertising.
- How to calculate turnover and avoid tying up money in dead stock.
- How to determine real, not visible, profitability.

3. Promotion: How to Stand Out Among Thousands of Sellers.
-On-platform advertising: Efficiently working with campaigns inside the marketplace (like WB Ads and Ozon Boost). How to set up and analyze your campaigns to generate sales instead of draining your budget.
-External advertising: Working with bloggers and using other channels (social media, Yandex.Direct) to drive traffic to your product pages.

4. The Big Debate: What’s More Profitable
A practical case comparison of two paths:
- Own production: Full control, but high start-up costs.
- Chinese goods: Low entry barrier, but risks and supplier dependency.
You’ll get objective figures and arguments to help you choose the best strategy for your business.

Why attend? Here’s your benefit:

- Save money: Avoid the typical mistakes in product selection and advertising setup.
- Save time: Get structured information from experts, instead of piecing it together online for months.
- Make strategic decisions: Understand if this business model suits you and how to integrate it with your current business.
- Expert answers: Ask your specific questions about your niche and products.

Don’t miss the chance to turn your marketplace sales from a lottery into a manageable and profitable business.

See you at the session!
Topic: “Chinese Goods on Marketplaces: Opportunities. Features. Risks”
August 27, 2025 | Timiryazev Exhibition Center